Charlie Ansdell, Managing Director, Redleaf Communications
Charlie is Managing Director at Redleaf Communications, where he is responsible for delivering integrated communications strategies across social and traditional media for a wide range of blue chip and challenger brands. Prior to joining Redleaf, Charlie spent five years at Santander Group in Madrid in charge of their global corporate websites and mobile banking, with responsibility for migrating the group's 50 million customers to web and mobile channels. Prior to this he managed Santander's communications for its liability businesses in the UK , covering corporate, financial markets, wealth management and investment, savings and GI retail communications. At Santander he was involved in creating Santander's first global social media model and its social media policies. Charlie is a reputation and issues management specialist, with particular expertise in managing financial brands through challenging scenarios, including digital and social management.