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08:30 - 09:00 Registration and refreshments
09:00 - 09:10 Chairman's welcome
09:10 - 09:40 Keynote session - Sounding Human on Social Media
How to avoid tonal mistakes on social media by creating a realistic personality for your brand. Explore the everyday rules of human interaction that underpin good social media writing. An entertaining look at how brands, corporations and other non-human entities talk so that people listen.
09:40 - 10:10 Reputation risk with social media
Charlie is Managing Director at Redleaf Communications, where he is responsible for delivering integrated communications strategies across social and traditional media for a wide range of blue chip and challenger brands.
10:10 - 10:40 Mitigation of risk
Kevin is a partner and head of the employment team at London law firm Child & Child. Kevin has spoken extensively on the impact of digital and social media on the workplace and the influence of social media on the next generation of workers.
10:40 - 11:10 Targeted social media attacks – what can be done in defence?
Companies and Brands are under significant pressure to react quickly, if not instantly to social media risks including; brand attacks, trending product complaints, abusive and inappropriate content, IP issues and much, much more. This session will explore how an effective defence strategy can detect issues quickly and accurately 24/7, 365 days per year. It will also showcase effective escalation processes that ensure high priority alerts can be seen through the volume of social media noise, with appropriate action taken immediately.
11:10 - 11:40 Coffee break
11:40 – 12:10 Brand building through social media
12:10 - 12:40 Review Responsibly
Nicola will be giving a talk on Review Responsibly : putting the onus back on the reviewer to ensure they take care when reviewing online. Online reviews can have very serious and damaging real world consequences. Behind the seemingly faceless business is a very real person getting hurt! Be honest but be responsible. Review Responsibly!
12:40 - 13:15 Panel discussion: What do your social media communications say about you?
Is there a separation between the inline brand and the ‘real’ brand and do people respond differently to each?
How important is social conduct and transparency to your brand?
Can you ever turn a situation around? And how dependent are you on having a ‘trust reservoir’?
Is there a fatigue in social media – is it shrinking in influence?
Is there a ‘post-truth’ age, and if so can it be confronted by fact?
13:15 – 14:10 Lunch
14:10 – 14:40 Give the people what the want, but what is that?
There is a perfect point between the needs of brands and the needs of users on social media that is sometimes hit, sometimes missed and sometimes bulldozed. Hear about how to find that sweet spot for yourself, and about business, organisations and people that have found it themselves.
14:40 – 15:10 Engagement through social media
Find out why engagement should be top of your social media strategy, and how to deal with the inevitable pitfalls
15:10 - 15:30 Chairman's closing comments
15:30 - onwards Networking drinks